YIELD MANAGEMENT IN HOTEL INDUSTRY PDF



Yield Management In Hotel Industry Pdf

10 Best Hotel Revenue Management Books to Boost Occupancy. The Basics of Yield Management Abstract Yield-management systems have boosted revenue at many properties, but these electronic tools are not always compatible with the operating atmosphere of a hotel. If you want to introduce yield management at your property, you …, Leveraging these opportunities to maximize revenue is only possible with a well-planned yield management strategy. This article focuses on how yield management can be a boon to your revenue maximizing pursuits for your hospitality business and help you build the right hotel management strategy. First, let us get to the basics!.

The impact of yield management impresaprogetto.it

HOTEL YIELD MANAGEMENT PRACTICES ACROSS MULTIPLE. Yield Management has been succesfully adopted by the airline industry following deregulation in the late 1970's. In an hotel context, yield management—a profit maximization strategy—is, This is the difference between airline yield management and hotel yield management. The following information shows how yield management is used in the hotel industry. As you read through this information, note how the management staff is using technology to make informed decisions, which will reflect favorably on the bottom line..

Revenue Management in China’s Hotel Industry: Barriers and Strategies Wenli Li Dept. of Tourism Management Shenzhen Tourism College, Jinan University Shenzhen City, China li_wl@sz.jnu.edu.cn Abstract— China’s accession to WTO has exposed the local hotel industry to greater competition from foreign companies. This is the difference between airline yield management and hotel yield management. The following information shows how yield management is used in the hotel industry. As you read through this information, note how the management staff is using technology to make informed decisions, which will reflect favorably on the bottom line.

Le Yield Management permet de rentabiliser les gisements de revenus inexploités En utilisant une méthode rationnelle de calcul des prix, le Yield Management permet d’apporter une solution optimale à la mise en adéquation de l'offre avec la demande; répondant ainsi à la rapide évolution de l’environnement économique qui impose de nouvelles contraintes aux industries de services. The impact of yield management Impresa Progetto - Electronic Journal of Management, n. 1, 2013 _____ 3 weekends. The reason is that people are often trying to find a “good deal”, buying into advance while managers would love to protect “hot” days to offer

Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to improvement in hotels (Jones, 2000, IDeaS Yield Survey, 2001) Revenue management impacts on hotel customer relationships Although revenue management has been a well-researched topic in the service industry management literature, its effect on customer relationships appears to be a somewhat neglected area of study (Wang and Mitchell, 2001

09/10/2017В В· Au niveau d'un hГґtel, le yield management est la pratique qui consiste, en fonction de l'Г©tude de la demande, Г  jouer sur un certain nombre de variables afin d'optimiser le chiffre d'affaires et surtout les marges gГ©nГ©rГ©s par un Г©tablissement hГґtelier. Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to

This paper is motivated by the yield management problem that arises at the operational level in the hotel industry. Hotel managers have to decide the best use of the limited number of rooms. As defined by American Airlines (1987) the objective of yield management is "to maximize passenger Occupancy management is complex. These 10 hotel revenue management books feature dozens of examples and case studies to help you boost hotel profitability.

02/08/2019В В· Defining Yield Management. In simple terms, yield management is a strategy based on selling to the right customer, at the right time, for the right price. Within the hotel industry, this typically means selling the right room, to the right guest(s), at the best possible time, for the highest amount, in order to maximise the revenue earned. A: By understanding the basics of revenue management. How A Revenue Manager Fits In. First let's look at common problems hotels face and how the Revenue Manager fits into them. What are the most common problems a hotel faces when it comes to managing booking? As soon as the last room is sold, someone calls for a longer stay.

The Basics of Yield Management Abstract Yield-management systems have boosted revenue at many properties, but these electronic tools are not always compatible with the operating atmosphere of a hotel. If you want to introduce yield management at your property, you … Enter yield management. Yield management is a pricing strategy and a function of the supply and demand economy. It’s particularly important and useful in the hospitality industry. Essentially, by strategically editing prices on hospitality goods, like hotel rooms, rental cars, plane tickets, and more, businesses can find the right price to

Hotel Revenue Management Solutions Best Practices. 14/07/2019 · Revenue management is a popular concept within the hotel industry, and is used to optimise a hotel or resort’s financial results by maximising revenue. The accepted definition is: selling the right hotel room, to the right customer, at the right time, for the right price, via the right channel, with the best cost efficiency., 3!! Abstract! Revenue!or!yield!management!has!become!one!of!the!top!management!priorities!of! international! hotel! companies! in! recent! years.!.

Yield management Wikipedia

Yield management in hotel industry pdf

Revenue management the impact on business-to-business. Le Yield Management permet de rentabiliser les gisements de revenus inexploités En utilisant une méthode rationnelle de calcul des prix, le Yield Management permet d’apporter une solution optimale à la mise en adéquation de l'offre avec la demande; répondant ainsi à la rapide évolution de l’environnement économique qui impose de nouvelles contraintes aux industries de services., Cornell University School of Hotel Administration The Scholarly Commons Articles and Chapters School of Hotel Administration Collection 6-1998 Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry Sheryl E. Kimes Cornell University, sek6@cornell.edu Richard B. Chase University of Southern California Sunmee Choi.

Revenue Management in China’s Hotel Industry. A: By understanding the basics of revenue management. How A Revenue Manager Fits In. First let's look at common problems hotels face and how the Revenue Manager fits into them. What are the most common problems a hotel faces when it comes to managing booking? As soon as the last room is sold, someone calls for a longer stay., Concept of yield management Airlines were the first industry where the yield management concept used. In face any industry which deals in perishable product the yield management concept is very useful. Like airlines, this concept is more popular in hotels, restaurants, car rental, bus rental, cruises, railways etc. Yield management is based on.

Introduction to Hotel Revenue Management Course eCornell

Yield management in hotel industry pdf

Revenue!Management!in!Hotel!SMEs! –!a!Resort!Hotel!Case!Study!. Occupancy management is complex. These 10 hotel revenue management books feature dozens of examples and case studies to help you boost hotel profitability. Le Yield Management permet de rentabiliser les gisements de revenus inexploités En utilisant une méthode rationnelle de calcul des prix, le Yield Management permet d’apporter une solution optimale à la mise en adéquation de l'offre avec la demande; répondant ainsi à la rapide évolution de l’environnement économique qui impose de nouvelles contraintes aux industries de services..

Yield management in hotel industry pdf


16/04/2013В В· Tutorial introduction to revenue management for hotels hospitality seminar what is revenue management in hotel industry course 1. Introduction to Hotel Revenue Management Earn Moreby Selling the Same Presented by Tomeu Pons 7 May 2013 Miami Beach, FL 2. 7 Revenue and Yield Management 7.1 Introduction and objectives Yield management, and more recently revenue management have gained in popu - larity within hospitality, tourism and events sectors. Initially a technique used within the airline industry it has been adapted and products and services offered have

Revenue Management in China’s Hotel Industry: Barriers and Strategies Wenli Li Dept. of Tourism Management Shenzhen Tourism College, Jinan University Shenzhen City, China li_wl@sz.jnu.edu.cn Abstract— China’s accession to WTO has exposed the local hotel industry to greater competition from foreign companies. Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like it has complicated the industry, but it also provides a wealth of new opportunities for your business to turn a profit.

An application of yield management to the hotel industry. Article (PDF Available) В· January 1993 with 2,026 Reads How we measure 'reads' A 'read' is counted each time someone views a publication 7 Revenue and Yield Management 7.1 Introduction and objectives Yield management, and more recently revenue management have gained in popu - larity within hospitality, tourism and events sectors. Initially a technique used within the airline industry it has been adapted and products and services offered have

Yield Management Page 6 Peter Lucy (2005), in the equipment rental industry, yield management is a method to manage rental rates against capacity and demand. Sea-Cargo: In the sea-cargo the basic concept remain the same as in airlines i.e. what should be the prices for the seats so that no seats remain unsold and what pricing is to A: By understanding the basics of revenue management. How A Revenue Manager Fits In. First let's look at common problems hotels face and how the Revenue Manager fits into them. What are the most common problems a hotel faces when it comes to managing booking? As soon as the last room is sold, someone calls for a longer stay.

The impact of yield management Impresa Progetto - Electronic Journal of Management, n. 1, 2013 _____ 3 weekends. The reason is that people are often trying to find a “good deal”, buying into advance while managers would love to protect “hot” days to offer La pratique du Yield Management se généralise et la mise en place de cette culture est aujourd'hui considérée comme l'un des investissements les plus rentables. Le Yield Management appliqué à l’Hôtellerie … Le secteur de l’hôtellerie répond aux principaux critères requis pour la mise en place du Yield Management :

The Basics of Yield Management Abstract Yield-management systems have boosted revenue at many properties, but these electronic tools are not always compatible with the operating atmosphere of a hotel. If you want to introduce yield management at your property, you … Le Yield Management permet de rentabiliser les gisements de revenus inexploités En utilisant une méthode rationnelle de calcul des prix, le Yield Management permet d’apporter une solution optimale à la mise en adéquation de l'offre avec la demande; répondant ainsi à la rapide évolution de l’environnement économique qui impose de nouvelles contraintes aux industries de services.

www. eyefortravel.com Effective Revenue Management in the Hospitality Industry 6 Person to person contact can however be more tightly managed. The check-in process remains central to the revenue manager’s ability to garner data. Concept of yield management Airlines were the first industry where the yield management concept used. In face any industry which deals in perishable product the yield management concept is very useful. Like airlines, this concept is more popular in hotels, restaurants, car rental, bus rental, cruises, railways etc. Yield management is based on

Le Yield management opГ©rationnel en hГґtellerie

Yield management in hotel industry pdf

10 Best Hotel Revenue Management Books to Boost Occupancy. This paper is motivated by the yield management problem that arises at the operational level in the hotel industry. Hotel managers have to decide the best use of the limited number of rooms. As defined by American Airlines (1987) the objective of yield management is "to maximize passenger, The impact of yield management Impresa Progetto - Electronic Journal of Management, n. 1, 2013 _____ 3 weekends. The reason is that people are often trying to find a “good deal”, buying into advance while managers would love to protect “hot” days to offer.

Hotel Revenue Management

What is Yield Management? Definition Concept & Examples. Revenue management has always been the least understood part of an independent property’s operations – hotel owners do accept that proper revenue management strategies can boost occupancy, but they don’t consider it something crucial to a hotel’s success., 1.1 Historical of the Revenue Management The Revenue or Yield management follows from the deregulation of airlines companies in 1978 in the United States6. The deregulation of this sector (Airline Deregulation Act, 1978) leaded to the creation of new airlines companies, creating a situation of ….

improvement in hotels (Jones, 2000, IDeaS Yield Survey, 2001) Revenue management impacts on hotel customer relationships Although revenue management has been a well-researched topic in the service industry management literature, its effect on customer relationships appears to be a somewhat neglected area of study (Wang and Mitchell, 2001 Therefore, the definition of hotel revenue management is straightforward: selling the right room to the right client at the right moment at the right price on the right distribution channel with the best commission efficiency. Sometimes revenue management is called yield management, but these terms aren’t interchangeable.

This is my yield management presentation for Hotel Industry.Please contact me if you need more information. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Revenue management has always been the least understood part of an independent property’s operations – hotel owners do accept that proper revenue management strategies can boost occupancy, but they don’t consider it something crucial to a hotel’s success.

and development of an effective Yield Management system. Keywords: Yield Management, Human resources, Hotel industry, Qualitative study 1. Introduction Under current conditions, with the market in crisis, hotel managements are increasingly turning to technology and computer applications for decision-support tools, for example Yield Management This paper is motivated by the yield management problem that arises at the operational level in the hotel industry. Hotel managers have to decide the best use of the limited number of rooms. As defined by American Airlines (1987) the objective of yield management is "to maximize passenger

14/07/2019 · Revenue management is a popular concept within the hotel industry, and is used to optimise a hotel or resort’s financial results by maximising revenue. The accepted definition is: selling the right hotel room, to the right customer, at the right time, for the right price, via the right channel, with the best cost efficiency. 16/04/2013 · Tutorial introduction to revenue management for hotels hospitality seminar what is revenue management in hotel industry course 1. Introduction to Hotel Revenue Management Earn Moreby Selling the Same Presented by Tomeu Pons 7 May 2013 Miami Beach, FL 2.

Yield Management Page 6 Peter Lucy (2005), in the equipment rental industry, yield management is a method to manage rental rates against capacity and demand. Sea-Cargo: In the sea-cargo the basic concept remain the same as in airlines i.e. what should be the prices for the seats so that no seats remain unsold and what pricing is to This is the difference between airline yield management and hotel yield management. The following information shows how yield management is used in the hotel industry. As you read through this information, note how the management staff is using technology to make informed decisions, which will reflect favorably on the bottom line.

and development of an effective Yield Management system. Keywords: Yield Management, Human resources, Hotel industry, Qualitative study 1. Introduction Under current conditions, with the market in crisis, hotel managements are increasingly turning to technology and computer applications for decision-support tools, for example Yield Management Yield management has been the backbone of the hotel management for long. In yesteryears, yield management was only linked to revenues. It was primarily the onus of sales and marketing departments

www. eyefortravel.com Effective Revenue Management in the Hospitality Industry 6 Person to person contact can however be more tightly managed. The check-in process remains central to the revenue manager’s ability to garner data. 09/10/2017 · Au niveau d'un hôtel, le yield management est la pratique qui consiste, en fonction de l'étude de la demande, à jouer sur un certain nombre de variables afin d'optimiser le chiffre d'affaires et surtout les marges générés par un établissement hôtelier.

A: By understanding the basics of revenue management. How A Revenue Manager Fits In. First let's look at common problems hotels face and how the Revenue Manager fits into them. What are the most common problems a hotel faces when it comes to managing booking? As soon as the last room is sold, someone calls for a longer stay. Revenue Management in China’s Hotel Industry: Barriers and Strategies Wenli Li Dept. of Tourism Management Shenzhen Tourism College, Jinan University Shenzhen City, China li_wl@sz.jnu.edu.cn Abstract— China’s accession to WTO has exposed the local hotel industry to greater competition from foreign companies.

YIELD MANAGEMENT AND ITS PRACTICAL APPLICATION IN HOTELS Jeff Caneen and Zheng Gu University of Nevada, Las Vegas ABSTRACT Yield management is an approach to pricing that is often used by industries in which the marginal production cost is relatively high, while the marginal sales cost is relatively low. The hotel industry meets this criteria To achieve maximum revenue/profit, a yield management system needs to have an understanding of what has happened before and what is happening now; using this historical data to predict what may then happen in the future. So the yield management system will periodically review transactions that have occurred between the consumer and the hotel.

A: By understanding the basics of revenue management. How A Revenue Manager Fits In. First let's look at common problems hotels face and how the Revenue Manager fits into them. What are the most common problems a hotel faces when it comes to managing booking? As soon as the last room is sold, someone calls for a longer stay. hotels implement yield management techniques across the rapidly expanding portfolio of available channels. This study examines the pricing of up-market hotels in six major European cities, com-paring them to demand trends in the each market to investigate if hotels are using yield management techniques. This article borrows and adapts the

14/07/2019 · Revenue management is a popular concept within the hotel industry, and is used to optimise a hotel or resort’s financial results by maximising revenue. The accepted definition is: selling the right hotel room, to the right customer, at the right time, for the right price, via the right channel, with the best cost efficiency. 16/04/2013 · Tutorial introduction to revenue management for hotels hospitality seminar what is revenue management in hotel industry course 1. Introduction to Hotel Revenue Management Earn Moreby Selling the Same Presented by Tomeu Pons 7 May 2013 Miami Beach, FL 2.

In Part 1 of this series, we took an overall look at yield management strategies as they apply to setting the right room rate for your small or independent hotel, and talked about the first segment of the four basic segments of the yield management cycle: forecast demand.. In Part 2, we began breaking down the second segment of the cycle: optimize demand. This is my yield management presentation for Hotel Industry.Please contact me if you need more information. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

To achieve maximum revenue/profit, a yield management system needs to have an understanding of what has happened before and what is happening now; using this historical data to predict what may then happen in the future. So the yield management system will periodically review transactions that have occurred between the consumer and the hotel. An application of yield management to the hotel industry. Article (PDF Available) В· January 1993 with 2,026 Reads How we measure 'reads' A 'read' is counted each time someone views a publication

Cornell University School of Hotel Administration The Scholarly Commons Articles and Chapters School of Hotel Administration Collection 6-1998 Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry Sheryl E. Kimes Cornell University, sek6@cornell.edu Richard B. Chase University of Southern California Sunmee Choi YIELD MANAGEMENT AND ITS PRACTICAL APPLICATION IN HOTELS Jeff Caneen and Zheng Gu University of Nevada, Las Vegas ABSTRACT Yield management is an approach to pricing that is often used by industries in which the marginal production cost is relatively high, while the marginal sales cost is relatively low. The hotel industry meets this criteria

Effective Revenue Management in the Hospitality Industry

Yield management in hotel industry pdf

An Application of Yield Management to the'Hotel Industry. improvement in hotels (Jones, 2000, IDeaS Yield Survey, 2001) Revenue management impacts on hotel customer relationships Although revenue management has been a well-researched topic in the service industry management literature, its effect on customer relationships appears to be a somewhat neglected area of study (Wang and Mitchell, 2001, Yield management is a variable pricing strategy based on anticipating and influencing consumer behavior. The goal is to maximize revenue from a fixed, time-limited resource such as airline seats.

Yield Management in Hotel Industry Key factor for revenue. What are the benefits of yield management in hotel industry? How to implement hotel yield management strategy? Now, let’s understand, What is Yield Management? Yield Management – you must be familiar with this term. If you’re not let me tell you, yield management can be defined as, selling a product or service to the right customer, at the right time, and at the right price., 14/07/2019 · Revenue management is a popular concept within the hotel industry, and is used to optimise a hotel or resort’s financial results by maximising revenue. The accepted definition is: selling the right hotel room, to the right customer, at the right time, for the right price, via the right channel, with the best cost efficiency..

Importance of Yield Management in the Hospitality Industry

Yield management in hotel industry pdf

Revenue management the impact on business-to-business. Le yield management — de l'anglais yield, « rendement » — est un système de gestion tarifaire des capacités disponibles telles des chambres en hôtellerie ou des sièges dans le transport aérien et ferroviaire, qui a pour objectif l'optimisation du remplissage et du chiffre d'affaires. Importance of yield management in your hotel. All yield management strategies are based, primarily, on forecasts of supply and demand. Through the use of a revenue management system or revenue management disciplines, combined with best-of-breed (real-time) distribution technology, revenue managers can today build reasonably accurate forecasting.

Yield management in hotel industry pdf

  • Yield Management in Hotel Industry Key factor for revenue
  • An Application of Yield Management to the'Hotel Industry
  • What is Yield Management? Definition Concept & Examples

  • Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like it has complicated the industry, but it also provides a wealth of new opportunities for your business to turn a profit. Cornell University School of Hotel Administration The Scholarly Commons Articles and Chapters School of Hotel Administration Collection 6-1998 Restaurant Revenue Management: Applying Yield Management to the Restaurant Industry Sheryl E. Kimes Cornell University, sek6@cornell.edu Richard B. Chase University of Southern California Sunmee Choi

    7 Revenue and Yield Management 7.1 Introduction and objectives Yield management, and more recently revenue management have gained in popu - larity within hospitality, tourism and events sectors. Initially a technique used within the airline industry it has been adapted and products and services offered have Yield management is a strategy used by many different types of companies (mainly airlines) in order to maximize the profit. Yield management is not about how many employees we hire, how much we pay for their work, or what we invest our money in. This strategy maximizes profit from another point of view. It focuses on selling the right product

    What are the benefits of yield management in hotel industry? How to implement hotel yield management strategy? Now, let’s understand, What is Yield Management? Yield Management – you must be familiar with this term. If you’re not let me tell you, yield management can be defined as, selling a product or service to the right customer, at the right time, and at the right price. Yield management has been the backbone of the hotel management for long. In yesteryears, yield management was only linked to revenues. It was primarily the onus of sales and marketing departments

    Le yield management — de l'anglais yield, « rendement » — est un système de gestion tarifaire des capacités disponibles telles des chambres en hôtellerie ou des sièges dans le transport aérien et ferroviaire, qui a pour objectif l'optimisation du remplissage et du chiffre d'affaires. What is the meaning / definition of Yield Management in the hospitality industry? Simply put, the purpose of Yield Management (aka Revenue Management) is to achieve maximum revenue/profit. To do this, a yield management strategy needs to be both reflective and forward-looking. That is, yield

    Concept of yield management Airlines were the first industry where the yield management concept used. In face any industry which deals in perishable product the yield management concept is very useful. Like airlines, this concept is more popular in hotels, restaurants, car rental, bus rental, cruises, railways etc. Yield management is based on Yield management is a strategy used by many different types of companies (mainly airlines) in order to maximize the profit. Yield management is not about how many employees we hire, how much we pay for their work, or what we invest our money in. This strategy maximizes profit from another point of view. It focuses on selling the right product

    Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like it has complicated the industry, but it also provides a wealth of new opportunities for your business to turn a profit. Yield management has been the backbone of the hotel management for long. In yesteryears, yield management was only linked to revenues. It was primarily the onus of sales and marketing departments

    Yield management in hotel industry is concerned about the number of rooms that should be sold and at what price should be charge to customers. The objective of using yield management in hotel industry is to maximizing revenue per every available room. Jaucey, Mitchell & Slamet (1995) stated that yield management is “an integrated, continuous Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like it has complicated the industry, but it also provides a wealth of new opportunities for your business to turn a profit.

    Importance of yield management in your hotel. All yield management strategies are based, primarily, on forecasts of supply and demand. Through the use of a revenue management system or revenue management disciplines, combined with best-of-breed (real-time) distribution technology, revenue managers can today build reasonably accurate forecasting Enter yield management. Yield management is a pricing strategy and a function of the supply and demand economy. It’s particularly important and useful in the hospitality industry. Essentially, by strategically editing prices on hospitality goods, like hotel rooms, rental cars, plane tickets, and more, businesses can find the right price to

    management within the hotel industry. It is strictly forbidden to copy in whole or part its content It is strictly forbidden to copy in whole or part its content or to redistribute it for commercial purposes. Now, more than ever, revenue management is the cornerstone of running a successful, profitable, hotel. The increase in available data and ways to track and analyse it may seem like it has complicated the industry, but it also provides a wealth of new opportunities for your business to turn a profit.

    An application of yield management to the hotel industry. Article (PDF Available) В· January 1993 with 2,026 Reads How we measure 'reads' A 'read' is counted each time someone views a publication An application of yield management to the hotel industry. Article (PDF Available) В· January 1993 with 2,026 Reads How we measure 'reads' A 'read' is counted each time someone views a publication

    What is the meaning / definition of Yield Management in the hospitality industry? Simply put, the purpose of Yield Management (aka Revenue Management) is to achieve maximum revenue/profit. To do this, a yield management strategy needs to be both reflective and forward-looking. That is, yield 1.1 Historical of the Revenue Management The Revenue or Yield management follows from the deregulation of airlines companies in 1978 in the United States6. The deregulation of this sector (Airline Deregulation Act, 1978) leaded to the creation of new airlines companies, creating a situation of …

    result, managers outside the industry are at times, quite naturally, somewhat reluctant to try RM practices for fear of engendering a similar hostile reaction among their customers. However,therealityisthat,inmostcases,applyingRMdoes not involveradicallychanging Revenue Management in China’s Hotel Industry: Barriers and Strategies Wenli Li Dept. of Tourism Management Shenzhen Tourism College, Jinan University Shenzhen City, China li_wl@sz.jnu.edu.cn Abstract— China’s accession to WTO has exposed the local hotel industry to greater competition from foreign companies.

    Yield management has been the backbone of the hotel management for long. In yesteryears, yield management was only linked to revenues. It was primarily the onus of sales and marketing departments result, managers outside the industry are at times, quite naturally, somewhat reluctant to try RM practices for fear of engendering a similar hostile reaction among their customers. However,therealityisthat,inmostcases,applyingRMdoes not involveradicallychanging